Specialist drinks retailer Amathus opens another Notting Hill store

Last Friday, 7th June, specialist drinks importer, distributor and retailer Amathus opened its second Notting Hill store, this one located at 8 Elgin Crescent (Its first Notting Hill store is at 293 Westbourne Grove.) This new opening is one of an incredible five new openings in the space of just ten weeks, with other new stores open (or about to open) in Wimbledon, Earls Court, Oxford as well as a concept wine warehouse opening its doors in East Sheen next month. This brings the total number of highly treasured Amathus stores up to a total of fourteen, which is sure to delight all drinks enthusiasts.

Retail is hugely important to us as a business, and is in our DNA.

We’re not blind to the economy but we’ve never been short of ambition. Our stores provide our buyers the perfect opportunity to source the best wines and spirits from across the world and to have the vast and eclectic range available to our Trade buyers. We have always been first to market across all drink categories. We’ve always believed deeply that the best will continue to serve the best, and I see no reason not to double our footprint again and at a faster pace.”

Harry Georgiou, MD and on the shop floor of the first Amathus store from the first day

About Amathus

Amathus started life in 1978 with the first store opened by the Georgiou family in that year. The business expanded into a premium London wholesaler, stocking over 5,000 lines, many of which are exclusive. Amathus supplies a comprehensive range of wines, spirits and beers which have been meticulously sourced from around the globe.

Now in its fifth decade, Amathus continues to seek out unique products to sell on the criteria of provenance, distinction, and most importantly, exceptional quality – the amazing spirits sections in their stores have to be seen to be believed and its wine collection is ever growing.

The two arms of the business remain closely entwined:

Retail is a jewel, no doubt, but it’s set in our trade crown. Our standing in the trade gives us a huge reach, and synergies between our two offerings are tremendous. The opening of our first wine warehouse is a completely natural evolution for us.

Harry Georgiou

The sheer number of drinks unique to Amathus make our stores a key destination for anyone interested in exceptional wine and spirits – on both sides of the counter. We’re lucky to have some serious wine nerds, award winning mixologists and spirits geeks who quite literally speak the same language as our very particular customers, and the recent appointment of Ana [Jackson MW] speaks volumes. Our aim is to make a visit to Amathus the best experience of a customer’s day. We thrive when we can share our knowledge of the sector with drinks enthusiasts and curious newcomers, especially in our masterclasses but also to supporting our Trade clients in their journey for excellence.

Jeremy Lithgow, MW

Amathus stores really are a haven for all drinks enthusiasts, whether you’re an expert looking to expand your collection or perhaps more of a novice that’s looking to expand your knowledge. Their stores stock something for everyone, for every occasion – whether you’re looking for a nice bottle of white wine to go with dinner, or a very special bottle of whisky to celebrate a big birthday. And each store has a very welcoming and warm atmosphere, an expression of its local terroir.

Head to the Amathus Drinks website where you can view all products that are available to purchase.

Amathus
8 Elgin Crescent
W11 2HX
and
293 Westbourne Grove
W11 2QA
www.amathusdrinks.com