Anyone that's passed by Notting Hill Gate recently, near the intersection with Pembridge Road, may have been excited by a big poster display in one of the shops there announcing the arrival of the latest addition of the London-based itsu chain of sushi restaurants.

Due to open in the second week of March, itsu's new Notting Hill location will be its fourth restaurant and its largest, with some rather special additions such as its first-floor Butterfly Bar.

The downstairs area will accommodate 92 diners, who will be served tasty Asian dishes from three conveyor belts. Dishes will include the spicy tuna X-ray roll - line caught yellow fina tuna, and soft shell crab maki rolls - a whole soft shelled crab, cooked tempura style, avocado, cucumber and tobiko, wrapped in steamed rice & nori with a fresh chive jacket.

There will also be a shop area downstairs for customers to choose from a takeaway menu, with a local delivery service arriving in the Spring.

Upstairs will be the sumptuous Butterfly Bar which will serve a variety of cocktails, sake, beers, wines and champagnes, including the bar's signature cocktail - the Bell'itsu, a combination of champagne, lychee puree and creme de cassis.

Be sure to stop by at the new itsu restaurant when in opens in March - it's certainly a very welcome addition to the area!